Wednesday, April 18, 2012


"Mainstream magazines might be struggling to survive against digital media, but their independent counterparts are thriving. In the basement of a London bar, gathered like a resistance movement or thralls to some secret perversion, 100 people have come together to discuss their passion for magazines. They particularly like the independently made, keep-it-on-your-bookshelf-afterwards type of mag, but organisers have encouraged the aficionados to share any and all new treasures they've found, regardless of subject or appearance. So long as it's made of paper and ink. Fittingly, the event is known as Printout; it takes place roughly once every two months. On a bench by the entrance, new arrivals are asked to put down what magazines they've brought along.... Quickly, the table is covered with titles, and at the end of the evening, after presentations by visiting magazine-makers as well as a bit of boozy mingling and lots of jokes about font kerning and paper density, departing guests will pick the publication that catches their eye and take it home.
Co-founder Steve Watson explains: "There's no problem with the product; the magazines being made are great, If independent magazines face difficulties in 2012 it's because of a lack of distribution". The consensus at Printout seems to be that low-flying indie mags are fairly well placed to weather the financial storms that have troubled the larger magazine houses of late. Indies have traditionally been made by tiny teams on tiny budgets: no change there. And loyal, stubborn customers have been made more loyal, more stubborn by encroaching digitisation. People are always going to have their personal space, their flat or whatever, and they're going to want to surround themselves with personal things. Magazines will always have a place on people's shelves assuming the internet doesn't somehow bugger up the shelving industry too.
Watson has a view. "As people, we crumple as we get older, we get smelly, bits break off. Something behind a glass screen, protected from being damaged, it's hard to feel an emotional bond with that." He picks up the magazine he's brought along to share, a German design journal with a bright-red cover. "Look - it's already starting to get bent around the edges. You feel an affinity with that. It's something that will die."
By Tom Lamont

I could not have said it better myself.
Thanks Geno.


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  2. Grant is a cover slut. He's going to be on the cover of another popular chopper mag soon too. (sorry, typo on the last one.

  3. I love loyal, stubborn customers. And I am one. Viva Dice. Viva Los Indepedientes. G

  4. The other thing is, other magazines have more adverts than features. Last DICE had about 20 ads,of 100 pages. And to be honest most adverts are actually small company's that I am actually interested in and would love to investigate like Kraken Rum, Evilgood and Electric. Couldn't say that about the "commercial" bike mags with mundane and over produced ads of brands that aren't worth a single penny of my hard earned buck.

  5. Mags will always have the beauty of a 'tactile' intimacy, computers will never be able to get close, tablet - shmablet . . . I want my mags !!!! Plus, so much more toilet friendly !!!

  6. All this talk was relevant 5 years ago. Now its just spitback

    1. I don't normally look back at comments I make but it was a cool article so I came back to re-read it. I'm not lookin to start a blue, but why is it 'just spitback' now ??? I would've imagined that perhaps it's even more relevant now given Ipads and the like, cheers.